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Manage your Adwords - Keyword Selection Clues by Kirt Christensen
You will captivate and draw in your customer when you engage in the conversation going on right now inside her head. You can accomplish this with Google, and receive more clicks also by skillful use of the keywords for your ad. Attract more customers by bidding on more keywords - this is a fundamental rule for managing AdWords.
Nothing endears you to your customer like reading his own diary, showing that you know what it feels like to be him. Telling him exactly what his day was like today. And that's what it means to enter the conversation inside your customer's head. When you step right into his thoughts and talk to him the way he talks to other people and himself about things that are important to him, he'll listen to you.
From the conversations in their minds, people draw the keywords that are typed in for search. When your ad says just what they are thinking, then you will grab their interest. Therefore when you have your keywords showcased in the headline, body and URL of your ad you are practicing sound advertising strategies.
If you have keywords showing up more places in your ads, you have a bigger chance of getting more clicks. Look for it in your headline. Look for it in the body of the ad and you should look for it in the display URL. Say someone is searching for "German" or "Learn German", how many times are they going to find their keywords in this ad:
Want to Learn German?
5 Crucial Principles You Must Know To Master German, and Fast
www.MasterGermanFaster.com
If managing AdWords effectively means addressing, in a direct way, and with exactness what they are searching for and reflecting that back to them, how can you find out what they are searching for? Where can you find lists of the good and lucrative keywords?
The fastest site to begin your quest is to go to Overture's Keyword Selector Tool. This is a free service at http://inventory.overture.com. It makes available to you an instant overview of the value of each of your keywords and how they relate to each other.
458,579 learn german
103,157 german shepherd
85,210german
22,970german dictionary
16,990german english dictionary
16,294german translation
15,992german shepherd dog
14,409german translator
13,037german shepherd puppy
11,646english german dictionary
10,187german to english
9,810german to english translation
9,800german short hair pointer
Take a quick glance at the above list and you will see where the traffic and money are. It is clear as well that some of those keywords don't belong on your list.
Without it costing you a penny you now have a clear list of the negative keywords for your list. Negative keywords are keywords you specify that you do not want you ad to show on when people use them in a search. You put them into your keyword list with a negative in front. Like this:
-dog
-puppy
-shepherd
-pointer
-dictionary
-translator
-translation
-hair
-etc.
When someone uses this word for a search, your ads will not show.
If you want to know what the keywords will probably cost you to advertise on them head over to Yahoo Resource Center at www.overture.com, and select the "BidsTool". Enter your keyword in the search box and you will receive from Overture a list of the prices advertisers pay to sell their products on Yahoo sites. The prices for "learn German" range from 47 cents to a nickel.
Of course, this is Overture, not Google. At the time of this writing, positions on Yahoo's search pages are determined by bids and bids only, whereas on Google you get preferential treatment for having an especially good click-through rate, and the competition, and the nature of the traffic, are different.
Not to worry though. This tool is only an initial indicator of what kind of business advertisers are getting from their clicks on Yahoo. This example says advertisers wouldn't pay more than forty-seven cents for a click for "learn German". This is an indicator. Contrast that with "home mortgage" where bids top off at $4 and you can see how lucrative, or not, "learn German" is.
Kirt Christensen, an 11 year veteran of adwords management , will take you by the hand and show you precise results of all the adwords management tricks he tests and uses every single month. http://www.managemypayperclick.com
Click here for other unique keyword research articles.
Article Source: http://www.earticlesonline.com/Article/Manage-your-Adwords---Keyword-Selection-Clues/189607