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Understanding of Keyword Selection Tools by Terry Littrell
Yahoo's Search Term Suggestion Tool (STST)
Yahoo provides free search term suggestions in the form of a tool i.e. available from the below link:
http://inventory.overtone.com/d/searchinventory/suggestion/
The search count of your keyword typed in the query field is given in the form of its search count done in the previous month, along with the density and a list of similar keywords of the same month is also provided - all this from within the Yahoo network.
Be careful when using Yahoo's Search Term Suggestion Tool (STST), for it is a bit tricky. It merges some of the words as one. For example, 'bike parts' and 'auto parts' are merged to be as one by Yahoo as there is similarity between the two and therefore their results are combined and displayed as one identical search. Yahoo also does the same with singular and plural versions of terms. For instance, words like 'book' is combined with 'books,' where the plural 'books' get more better search results but then Yahoo combine them together as one under the singular term 'book'.
The reason for compiling terms is because of Pay-per-Click (PPC) advertising. This easily convinces clients that the search terms are ideally the similar search terms. Well, this stands true, only under pay-per-click management and not under the organic or rather the natural search results i.e. the way you will be optimizing yours page with.
Your answer solely depends on - what you want: PPC advertising or organic search results. Yahoo makes every possible move to give PPC advertisers, the type of keyword counts they would want to see.
Yahoo's STST tool uses preset software that questions keywords with the aim of checking ranks and link popularity counts. In other words these are unnatural searches made by auto-bots instead of the actual real people performing actual searches. After all, the auto-bot searches get counted in the keyword queries; they are tuned upside down even more for the rest of the competitive keywords.
Most keywords appear to be more popular than they really are because of STST's tendency that combines keyword counts together with searches carried out by auto-bots
Now comes the best part of Yahoo STST tool. Yahoo's this tool gives you the facility of finding keywords within a general category that are searched by people, giving you an idea of the relative keywords counts between contrasting keywords.
Supposedly, you want to sell a product. You would want to figure out which one is more popular - tennis or squash. Then you would obviously want to know which related keywords do people use when searching for such a common category and would also want to know the position each sport holds.
In this regard, Yahoo's STST tool will give you their census of the keywords, you want details of. From the report that STST provides, you can compare both the keywords that you wanted the record of. Comparing them will highlight certain factual portions but then after all, we are now aware of the fact that Yahoo's keyword counts are twisted to augment pay-per-click profits.
While looking for similar search terms, Yahoo's STST presents you with an identical keyword list with virtual comparisons.
Google AdWords Keywords Tool (GAKT)
Google AdWords Keywords Tool is Google's search term suggestion tool. You can get its free version from the below link:
http://www/adwords.google.com/select/KeywordSandbox
Google's this tool is designed to identify related keywords for use within Google AdWords pay-per-click campaigns. Unlike Yahoo's STST, this tool can be used for figuring out keywords that you need to optimize for better organic results.
You cannot know how frequently a keyword was searched for by users with Google's tool.
Nevertheless, it pretty decently finds relevant keywords within a common search groups.
Other Search engine keyword tools
Creative thinking will lead you to find and understand of how to make use of keywords in a creative manner. It can also result into you finding more dynamically rich keywords for your web site. Clusty, Snap, and Gigablast, often advice terms related with very general keyword searches.
Though these and many other search term suggestion tools will help you find out profitable keywords in the beginning, yet you feel the need for much more specific and accurate keywords - the moment you start to work out your keyword optimization methods.
WordTracker - an authentic keyword tool
To acquire a real and authentic image of the natural (non pay-per-click) part of keyword popularity counts, we must have an in-depth look at our keywords. WordTracker will help you out with this.
The only autonomous third party keyword selection tool has no financial interest in keywords they report of Also offers a free trail service to you so that you get familiar with the service. You will learn something new which is worth the time and money spent on it. At WordTracker your keyword search is hopefully going to come to an end, as here you can trust on its authenticity of the keyword frequency data.
WordTracker free trail: http://www.wordtracker.com/trail.html
About the Author
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