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The Secret of Keyword Research by Ashley Lichty
If you want your website found on the web, keyword research is the first step. Well, actually, the first step is deciding what products and services your website will sell and then actually building a website, but in between those two, keyword research has to be conducted. It means finding out what your potential clients are searching for online.
The thousands of terms people use to search for things related to your industry online will help you target your pay per click advertising and other web marketing, as well as help your SEO efforts (especially so you know what anchor text to use when link building). The wider your subject and more services or products your provide, the more in-depth your keyword research will get, sometimes resulting in lists tens of thousands of words long.
The first step to keyword research is often just putting yourself in your target audience's shoe and brainstorming. Put together a general list of the terms they may use to find your product or service. Then you actually conduct your keyword research. Everyone has their own way of doing I, but there are generally two schools of keyword research.
Most people will use online tools and programs to conduct keyword research. There are programs that will search several keyword tools on the net. You can also use the individual tools yourself and figure out which works best. Google's Keyword Tool generates a list of related keywords as well as suggested terms, also giving you an idea of how often they're searched for.
Of course, if the purpose of your keyword research is to build search marketing campaigns through Yahoo and Google, you can save yourself time, energy and the game of trying to figure out which keywords are the best to use and which will waste money. How you ask? Simply by doing a bit of experiment with whichever search marketing program you use.
Most pay per click programs allows you to choose a 'broad' match or 'exact' match option regarding your keywords as your build ad campaigns. Spend a bit of cash to build a general campaign around your original keyword research - the list of several general terms you created. Add them as broad matches, which will allow your ads to pop up anytime at least one of those words is in a search inquiry.
By running a test campaign for a week or two and spending a little bit of cash, you can cut your keyword research time in half and actually raise your marketing results as well. As people search and click your ads, you can tell exactly what SPECIFIC keyword terms (long-tail or short) will attract you the most business for the least amount of money. Once you let the campaign run a while, you can start building a more detailed campaign, and eventually get rid of the "broad" match option and instead spend your ad money on a long list of exact keywords.
It's really that simple - a great way to better-target your keywords to your audience and save a ton of time and energy on keyword research. (Not to mention your eyesight - if you've ever had to go through a spreadsheet 1000 words long to clean it up, you know what I mean!) This should help you have higher conversion rates as well, leading to more sales generated. Go ahead, give it a shot, and see if it works for you!
The author, Ashley Lichty, along with her colleagues, do keyword research, content development and other search engine optimization techniques for ProspectMX.com. You can learn more about her and her team by checking out her website.
Article Source: http://www.earticlesonline.com/Article/The-Secret-of-Keyword-Research/295841